Personal trainers and small gyms
His fear isn't you. It's quitting again.
He paid for 10 sessions and showed up for 3. Your site doesn't have to prove you're good. It has to show what the first 14 days look like: session one, session three, and what he can see on paper after a week he skipped. From €450.
Starting prices. Every project gets its own quote.
What goes on the site, and why
- A «First two weeks» page — what you do in session one, two and three, in your own words. It's the first page read by someone who already dropped out once. (included from €450)
- The schedule, not the goal — someone who has quit twice doesn't want to hear about «six months». He wants to know what Tuesday 7pm looks like, and what happens if he misses Thursday.
- What happens when he skips a session — written down, not implied. Miss one, find nothing about what comes next, and you don't miss one: you miss all of them.
- No before/after photos, no testimonials — we put your work on the page: the plan, the corrections you make, what you write down after each session.
- The number nobody asks you for — count for yourself: of the people who paid for a package last year, how many made it to session eight? Write the number down. If it's under half, you don't have a training problem — you have a problem with what they knew about the first two weeks before they started.
Tell us what happens in session one
That's all. Half the site comes out of that answer. You get the page structure and a fixed price, no hidden subscription.