IT IS 22:40. HE LOOKS FOR WHAT IS OPEN. YOU ARE ON ROTA.

What the person searching in the evening actually sees

• Opening hours, per branch — today's times and the night rota kept apart, not a table the front door contradicts. (included from €450)
• The question, taken in writing — the visitor types what they are after, and the pharmacy replies within the window it states itself. No catalogue, no product prices, no lists.
• The services you give over the counter — compounding to prescription, blood pressure, vaccination, advice. Each one with what the person needs to bring.
• Phone, address and map right at the top — of the phone screen, no scrolling, because nobody reads at that hour.
• Count for yourself: how many calls come in one evening only to find out whether you are open. Each is a minute taken from the person standing at the counter.