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United Kingdom · audit

SEO audit

A diagnosis you can act on — ordered by what it returns, not alphabetically by error type.

What you get at the end

The audit ends with actions in order: what is blocking the site today, what can be fixed in a week, what takes months. Not a hundred-page file in which everything carries the same weight, because a report like that leads to no decision at all. One thing turns up in UK audits more than elsewhere: the same site living at both a .co.uk and a .com address, or an old en-US version left running beside the current one. Two pages compete for the same search and both lose, and search engines are left to guess which one you meant. Whichever way it is resolved — a redirect or correct hreflang — it is usually the cheapest single fix in the whole table.

What we check

Technical

Speed, indexing, redirects, sitemap — whether Google can see what it is meant to see at all

Duplicate estates

.co.uk beside .com, or an old en-US version still live — two pages competing for one search

Content

Whether the site answers the questions people actually type, in the words they type them

Measurement

Whether analytics and Search Console measure what you think, consent included

Competition

Who is ahead and why — specifically, not «they have a bigger budget»

Output

Actions ranked by payback, with the effort estimated beside each one

What happens next

Development

Technical fixes for whatever the audit named as a blocker.

Marketing

Content and visibility — if the technical side is sound, the problem is here.

Automation

Enquiries into the CRM, so the audit's effect is countable.

Analytics

Correct measurement before the changes, not after.

Audit

A repeat of the audit after the work: a check, not a claim.

How it differs from a free scan

  • A person looks at the site, not only a tool scanning it
  • Actions ranked by payback rather than by error type
  • Effort estimated beside each point — you know what fits in a week
  • We also say what not to do, even when a tool flags it
  • The report is yours, including if someone else implements it

Frequently asked questions

How is this different from a free online scan?

A scan lists everything that deviates from a template and treats it all the same. An audit separates what is actually costing you positions from what a tool reports out of habit. The list of things not worth doing is often the most useful part.

How long does an audit take?

A few days to two weeks depending on the size of the site. A shop with thousands of pages takes longer, not because there is more clicking, but because patterns have to be confirmed across samples.

Do we have to work with you afterwards?

No. The report is yours and is written so any supplier can implement it. An audit only actionable by its author is not a diagnosis, it is a proposal in costume.

What if the site turns out to be fine?

That is a result too and we say it plainly. Sometimes the problem is not the site but missing content or the wrong choice of search terms — and a rebuild would change nothing except the invoice.

Request an audit

Send us the site address and your trade — we reply with the scope and timing before starting anything.