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NAKO
United Kingdom · PPC

PPC agency

Paid search measured to the enquiry — with a budget visibly separate from what the work costs.

What you are paying for

There are two costs in paid search and they are mixed together surprisingly often: the budget that goes to Google, and the agency fee. With us they are two lines. A single retainer covering both erases exactly the boundary you would use to judge whether the thing is working. One UK point sits inside the ads themselves. Advertising claims fall under the CAP Code and are enforced by the ASA, and price and comparison claims are the most frequently challenged of all. «From £x» has to be genuinely available, and a saving has to be against a price you actually charged. The complaint usually comes from a competitor rather than a customer, which means it arrives faster than any regulator would.

What matters in the UK

Billing

Budget straight to the platform, fee as its own line — the boundary stays readable

Accounts

Google Ads and Analytics in your company's name; we have access, not ownership

Ad claims

The CAP Code and the ASA govern claims; «from» prices must be genuinely available and savings real

Consent

Part of your conversions is never attributed once consent is refused — the account is run knowing that, not pretending otherwise

Measurement

To the enquiry in the CRM, with campaign and search term beside it

With search

Ads work immediately and stop immediately; SEO takes months and keeps working — both, not instead

What it includes

Development

Landing pages that match the ad pointing at them.

Marketing

Search, shopping and display campaigns, reported separately.

Automation

Enquiries into the CRM with campaign and search term.

Analytics

Measurement that survives the consent banner.

Audit

Review of running accounts: what pays and what only spends.

How we work

  • Budget and fee separated — you see what reach costs and what work costs
  • Accounts and history stay yours, including afterwards
  • Search terms are excluded regularly, not only added
  • Ad copy in British English, with claims that hold up under the CAP Code
  • Monthly rolling terms — we keep you with figures, not with a notice period

Frequently asked questions

What budget do we need to start?

It depends on competition for your terms and is quoted after research rather than guessed before it. More important than the amount is that enough data accumulates to decide anything at all after four weeks.

Ads or SEO?

Both, but not one instead of the other. Ads work immediately and stop immediately; search takes months and keeps working afterwards. If you need enquiries soon, start with ads and build visibility in parallel.

Who owns the ads account?

You do. Google Ads and Analytics are in your company's name and we work with access. When the engagement ends, the account, history and audiences stay with you — that is the whole difference between access and ownership.

Can we advertise a «from» price?

Only if that price is genuinely available on a reasonable proportion of what you sell, and any saving is against a price you actually charged. Price claims are the most challenged category under the CAP Code, and the complaint usually comes from a competitor.

Discuss a campaign

Tell us what you want to promote and to whom — we reply on whether paid search is the right route in your case.