Paid search measured to the enquiry — with a budget visibly separate from what the work costs.
Budget straight to the platform, fee as its own line — the boundary stays readable
Google Ads and Analytics in your company's name; we have access, not ownership
The CAP Code and the ASA govern claims; «from» prices must be genuinely available and savings real
Part of your conversions is never attributed once consent is refused — the account is run knowing that, not pretending otherwise
To the enquiry in the CRM, with campaign and search term beside it
Ads work immediately and stop immediately; SEO takes months and keeps working — both, not instead
Landing pages that match the ad pointing at them.
Search, shopping and display campaigns, reported separately.
Enquiries into the CRM with campaign and search term.
Measurement that survives the consent banner.
Review of running accounts: what pays and what only spends.
It depends on competition for your terms and is quoted after research rather than guessed before it. More important than the amount is that enough data accumulates to decide anything at all after four weeks.
Both, but not one instead of the other. Ads work immediately and stop immediately; search takes months and keeps working afterwards. If you need enquiries soon, start with ads and build visibility in parallel.
You do. Google Ads and Analytics are in your company's name and we work with access. When the engagement ends, the account, history and audiences stay with you — that is the whole difference between access and ownership.
Only if that price is genuinely available on a reasonable proportion of what you sell, and any saving is against a price you actually charged. Price claims are the most challenged category under the CAP Code, and the complaint usually comes from a competitor.
Tell us what you want to promote and to whom — we reply on whether paid search is the right route in your case.