Skip to main content
NAKO
United Kingdom · marketing

Marketing agency

Campaigns for UK companies, measured to the enquiry in your CRM rather than to a chart in a monthly deck.

Where our measurement stops

Reach and clicks are intermediate steps. What counts is the enquiry in the CRM with the source and the search term beside it, and the answer to which campaign produced it. Everything before that point is a report, not a result. One UK rule is worth knowing before any list is emailed. Marketing email is governed by PECR, separately from UK GDPR, and the ICO enforces it. Business addresses at limited companies can be contacted on a legitimate interest basis; individuals and sole traders generally require consent, and the soft opt-in only covers people who already bought something similar from you. Getting that distinction wrong is the most common way a campaign becomes a complaint, and it is the sender who answers.

What shapes the UK market

Email rules

PECR governs marketing email separately from UK GDPR; the soft opt-in only covers existing customers buying something similar

Budget

Ad spend goes to the platform, our fee is a separate line — the boundary stays readable

Accounts

Google Ads, Meta Business, Analytics and pixels stay on your accounts

Advertising claims

Ads fall under the CAP Code and the ASA; price and comparison claims are the most frequently challenged

Measurement

To the enquiry in the CRM, with campaign and search term — not to the click

Language

British English written by people; American spelling reads as a foreign supplier

What we handle

Development

Landing pages built for the campaign that points at them.

Marketing

Search and social campaigns, with budgets shown separately.

Automation

Enquiries land in the CRM with source, campaign and search term.

Analytics

Measurement that survives the consent banner.

Audit

Review of existing campaigns: what pays and what only spends.

Why companies switch

  • Budget and fee shown separately — you see what reach costs and what work costs
  • Accounts and data stay yours, including after we stop
  • PECR and UK GDPR treated as two things, because they are
  • British English written by people, including in ad copy
  • Monthly rolling terms — we keep clients with numbers, not notice periods

Frequently asked questions

Can we email a purchased list?

We would advise against it and we do not work with bought lists. Beyond the compliance exposure under PECR, a cold list damages your domain's deliverability for months afterwards — which costs more than the list did.

Who owns the advertising accounts?

You do. Google Ads, Meta Business, Analytics and pixels are opened in your company's name and we work with access. When the engagement ends, history and audiences stay where they belong.

How is the ad budget billed?

Separately. Budget goes straight to the platform, our fee is its own line. A single retainer covering both erases exactly the boundary you would use to judge whether it is working.

Can you guarantee a number of leads?

We can commit to the work and to reporting it honestly. Committing to a lead count means either padding the figure with low-quality enquiries or quietly moving the definition, and both show up later as a worse problem than the honest answer.

Discuss a campaign

Tell us what you are selling and to whom — we reply with a view on which channels make sense and which do not.