TASK
Create a landing page for MindJoy, an educational platform that turns learning for kids aged 4–14 into exciting adventures. The site should convince parents of the safety and effectiveness of the approach, showcase key features, and convert visitors into app installations.
SOLUTION
Conducted UX research and created prototypes: user journey mapping, key screen wireframes, hypothesis testing before the design phase
Developed a premium dark UI system with gradients, neon accents, and a responsive grid of feature cards with micro-animations on hover
Implemented full motion design: scroll-triggered section reveals, animated statistics counters, smooth transitions and hover effects on cards and CTAs
Wrote all content: selling headlines, feature descriptions, testimonials, FAQ — and built information architecture focused on conversion
Designed extended CTA blocks with A/B variants: email subscription forms, "Download App" buttons with deep links, social proof section with ratings and reviews
Integrated registration, email campaigns, and Telegram notifications: validated contact forms, auto-replies, lead forwarding to CRM
Set up event analytics (GA4): tracking CTA clicks, scroll depth, form conversions, section views — with a dashboard for the team
Implemented multilingual support (EN/RU/UK/RO) with server-side localization, hreflang tags, and SEO optimization per language
Performed full SEO setup: meta tags, Open Graph, Schema.org, sitemap, robots.txt, Core Web Vitals optimization to 95+ Lighthouse
Provided post-launch technical support: monitoring, bug fixes, dependency updates, and conversion improvement consulting
RESULTS
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