Hero Section
The first screen decides everything. In 5 seconds, the user should understand:
- What you offer
- Who it's for
- Why they should stay
Benefits
Not features, but benefits. Not '10 years of experience', but 'We'll solve your problem in 3 days'.
3-5 key benefits with icons or illustrations.
Social Proof
Reviews, case studies, client logos, numbers — everything that backs up your claims.
Place them closer to the CTA — this reduces doubt.
CTA Block
The final call to action. Briefly restate the offer and add a form or button.
Remove everything unnecessary — just the action.