Website Cost
A website for an expert costs from €1,000 to €3,000 depending on complexity. It's a one-time investment that works for years.
Traffic Sources
Where clients come from to an expert's website:
- Organic search (SEO) — 40-60%
- Social media — 20-30%
- Referrals — 10-20%
- Advertising — 10-15%
Conversion
Average conversion for an expert's website is 3-7%. With 1,000 visitors per month, that's 30-70 leads.
Conversion to client is about 30%. Total: 9-21 new clients per month.
ROI Calculation
Example: average consultation fee — €100. 15 clients x €100 = €1,500/month.
With a website cost of €2,000, the payback period is about 1.5 months. After that — pure profit.