1. Visual Hierarchy
The user's eye should move across the page in the right direction. Size, color, contrast — these are tools for managing attention.
The main offer should be immediately noticeable. Secondary information — smaller and lighter.
2. Clear CTA
The call-to-action button should be obvious. Contrasting color, clear text, sufficient size.
One main CTA per screen. Don't force the user to choose between multiple equally weighted actions.
3. Whitespace in Design
Empty space is not wasted space. It's a tool that helps highlight what's important and improve readability.
An overloaded design tires users and reduces conversion. Let the content breathe.
4. Trust Elements
Reviews, client logos, certificates, guarantees — everything that confirms your reliability.
Place them near the CTA — this reduces anxiety before making a decision.
5. Loading Speed
Beautiful design is useless if the page takes 10 seconds to load. Optimization is part of design.
Lighthouse Score 90+ is the minimum standard for a commercial website.